Cannabis consumers love engaging with their favorite brands, activities, and friends online. As the industry surrounding the plant continues to creep into the mainstream, high follower counts and solid web and social media strategy are becoming increasingly vital for consumer engagement.
Every month, the industry’s major players are being scrutinized, ranked and defined by their reach and cross-platform engagement.
Released November 17, the newest installment of monthly reporting from Awesomepova Research builds on last month’s analysis, showing how the industry’s most recognized digital brands grew during the month of October. The Awesomepova Social Media Traction Report measures progressive monthly traction of user side cannabis software in popular social media like Facebook, Twitter and Instagram as well as related platforms like YouTube, Google PlayStore and the App Store. Kristina Dewald holds a summa cum laude Masters degree in management and is currently taking a second masters in integrated marketing at NYU.
The following is Awesomepova’s summary for the month of October. For the entire report, click here.
This research shows the relative popularity of certain user-side software applications in the cannabis sector as reflected in social media. There are 43 companies in this report. This information has been updated monthly since February 2015. User contributions in terms of metrics, coverage and mistakes are always welcome at firstname.lastname@example.org.
All data are from November 7, 2015. This month we initiated coverage of AllBud and Links of Green. All the statistics for website metrics are taken from Alexa.com.
NEWS OF THE MONTH
WeedMaps’ Instagram account was deleted and a new one started, resulting in low numbers this month.
HighThere updated its iOS app on October 13, 2015.
WeedMaps updated its Android app on November 6, 2015.
High There updated its Android app on October 14, 2015.
THIS MONTH’S LEADERS
MassRoots leads in Instagram followers, Twitter followers and on Facebook chatter (most people are talking about it).
THCFinder leads in Facebook likes.
Weedmaps leads in YouTube views and subscribers, iOS app reviews, and Android app downloads.
Leafly leads on Google+ views and subscribers, Android app reviews, has largest number of sites linking to it.
BlazeNow leads both on Website page views per visitor and Daily time on site.
THIS MONTH’S MOVERS
Upside: BlazeNow, Cashinbis, Eaze, LeafBuyer, MeadowCare.
BlazeNow increased its daily time on website by 338% and website Page Views were up 243%.
Cashinbis was 51% up this month in Instagram, in total gained 7,089 followers, also had growth 50% in Facebook and reached 91,610 page likes.
Eaze’s android app reached 50,000 downloads, that makes it 400% more than in September.
MeadowCare had a growth in Youtube Views from 333 to 15,590 views month over month, that is a 4,583% increase.
Leaf Buyer (166,678) was up 29% in Google+ views.
Downside: Budfolio, HighThere, THCFinder.
Budfolio (3.51) had a decrease of 21% the time on website spent by users.
HighThere (142) lost 6% of number of websites linking.
THCFinder website’s statistics on daily page views dropped by 7%.
SUMMARY – PLEASE REFER TO GRAPHS FOR MORE COMPLETE PICTURE
Rising: Cashinbis had the biggest growth for this month, which is 51%. Their account is followed by 7,089 followers.
BlazeNow (4,125) grew number of its followers 20%.
MassRoots had a growth of 15% this month; their account had 326,000 followers this month.
Leafly had a 10% increase. It was followed by 70,500 users.
KushCommon also increased by 6%, to 14,900 followers. PotBox grew 4% month over month, giving them a total of 4,177 followers this month.
Budfolio (4,728) increased by 1%.
Falling: Whaxy (7,093) followers decreased this month by 2%.
CannaSOS (4,149) and Leaf Buyer (4,987) followers decreased by 1%.
Rising: Cashinbis was 50% up this month, in total showing 91,610 page likes.
MassRoots had growth of 33% that in total shows 158,740 likes.
WeedMaps was up to 5% (108,603).
Leafly had growth of 3% (63,197).
WeedDepot is up to 1% (17,888).
Rising: MassRoots (134,871) had the biggest growth in Twitter followers of 9%.
Leafly (34,226) and Whaxy (5,813) were up 7%.
Eaze (7,429) and KushCommon (45,331) up 4%.
Weedmaps (53,498) grew 3%. SpeedWeed (12,021) was up 2%.
THCFinder (8,126) and BestBuds (6,396) were up to 1% respectively.
Falling: Weave (8,996) down 1%.
Rising: MeadowCare (15,590) had more than 15,000 in October views showing very big growth from just 333 views in September.
Leafly (1,582,443) and Eaze (14,079) received 18% more views.
MassRoots (9,594) had 16% growth in views.
LeafBuyer (27,276) was up 5%.
FlowKana (9,160) was up 3%.
GrowBuddy (33,012) and WeedMaps (24,609,260) were up 2%.
THCFinder (361,447) had 1% growth in views.
Rising: Leaf Buyer (166,678) had 29% growth in views.
SpeedWeed (28,338) was up 26%.
MassRoots (14,709) was up 16%.
Whaxy (56,757) increased 11%.
Cashinbis (20,231) was up 10%.
Leafly (2,759,045) improved by 7%.
Weedmaps (859,973) increased 3%.
CannaSOS (312,464) up 2%.
WeedTracker (93,453) and THCFinder (37,560) went up 1%.
AppStore (reviews for current versions)
Rising: BlazeNow (11) had 38% more reviews.
WheresWeed (14) increased its number of reviews by 17%.
Budfolio (25) had 14% more reviews.
HighThere (97) had 9% more reviews.
MassRoots (954) increased number of reviews 6%.
Leafly (7,376) was up 2%.
WeedMaps (11,206) up by 1% in number of reviews.
Eaze (50,000) had 400% more downloads of its android app.
Rising: Eaze (118) had the biggest growth this month in number of reviews for its android app, that is 18%.
MassRoots (6,099) increased 15%.
HighThere (631) increased 7%.
WheresWeed (255) increased 5%.
Budfolio (134), Leafly (36,180) and Weedmaps (13,328) were up 3%.
WeedHire (111) was up 1%.
Website (page views per visitor and daily time per visitor from Alexa.com, mm:ss)
Daily Time Rising: BlazeNow (35.43) increased its website daily time on website by 338%.
MassRoots (4.28) increased by 26%.
LeafBuyer (4.48) up 25%.
SpeedWeed (6.12) and Leafly (5.20) were up 15%.
WeedHire (4.39) and Weedmaps (7.39) were up 8% and 5% respectively.
Daily Time Falling: WebJoint (10.41) down 2%, THCFinder (3.45) down 16%, Budfolio (3.51) down 21%.
Page Views Rising: BlazeNow (24.00) website visitor page views was up 243%.
KushCommon (5.00) was up 108%.
LeafBuyer (4.7) up 12%.
Weedmaps (4.93) increased by 9%.
MeadowCare (3.5) was up 6%.
Leafly (4.52) was up 5%.
SpeedWeed (5.9) increased by 2%.
Page Views Falling: THCFinder (4.2) was down 7%, WebJoint (4.5) was down by 6%.
Website (# backlinks)
Rising: WeedHire (70), 8% more sites linking to their website this month.
Cashinbis (543) and Eaze (110) acquired 6% and 5% more links respectively.
LeafBuyer (78) was up 4%.
Weedmaps (380) gained 2% and MassRoots (328) increased by 1%.
Falling: HighThere (142) lost 6% sites linking to their website.
Leafly (1,294) lost 4% and THCFinder (291) lost 2%.
Again, to check out the full report as released by Kristina Dewald of Awesomepova Research, click this link or the image.
Notable Cashinbis Figures From Report (As Of Nov 7):
Facebook Likes: 91,610 (5th Overall)
Instagram Follows: 7,089 (5th Overall)
Twitter Follows: 1,962 (21st Overall)
Google+ Views: 20,231 (9th Overall)
Websites Linking In: 543 (2nd Overall)
*These overall rankings refer to those businesses covered in Awesomepova’s report. They include all aspects of the cannabis industry, not just news organizations.