As the cannabis industry grows, it’s unfortunately simply a matter of time before facts get misconstrued, voices get tangled in the mess of presumptions, and rumors sweep across the nation as a result.
For decades, groups of activists and empowered leaders have fought to bring the negative stigma against cannabis to an end — and just as we began making headway, Project CBD released a “special report” that essentially stopped all progress and kicked us back 5 spaces on the playing board. The allegations, though empty and backed by unqualified professionals and graphs, instilled doubt into the rise of CBD, a compound in cannabis that has been used to treat various conditions, including children with epilepsy.
This “report” resulted in parents doubting the miraculous healing effects they had seen happen in their children’s eyes. It caused hemp to come under incredible scrutiny and it put a damper on this progressive movement that sought to educate the larger community about the medicinal effects of cannabis.
The Damage Done
As time has passed, podcasts have been aired, follow-up articles have been published, and interestingly enough, Project CBD has now even come out with their own competing products, Care by Design… But now, the facts, the cold hard facts have arose and the next step has been made to bring justice to Project CBD’s disastrously corrupted “special report.”
After the report was published in October 2014, Medical Marijuana, Inc. (OTC:MJNA), the company that first pioneered the space and created the CBD category, filed the largest lawsuit the cannabis industry has ever seen, with their newly appointed CEO, Stuart Titus.
And now, the first major update in the case has been announced: A settlement with Stewart Environmental, the environmental-testing lab that mistakenly released preliminary results on Real Scientific Hemp Oil (RSHO) that incorrectly reported that there were heavy metals present in the CBD hemp oil.
As part of the settlement, the CEO of the lab, David Stewart, released both a written and video statement in which he clarified that the claims published in the Project CBD report about RSHO containing heavy metals are unequivocally false.
The video statement paints even more of a story, detailing how Jason Cranford was mistakenly given a preliminary lab report that then ended up being posted to Facebook and falsely advertised as a final lab report. It’s moments like these where we cannot stress enough how important it is to know the facts and to take everything you ‘hear’ with a grain of rice. We are all too familiar with the ‘reefer madness’ propaganda that has placed our industry under its current stigma, so we must all remember to educate, elevate, and investigate everything we come by.
Late last night, Cashinbis also learned that Jason Cranford has also settled in the case and is set to release his version of the story in an upcoming video testimonial. Cranford was one of the participants who posted the inaccurate results from Stewart’s labs and it’s certainly the next step to ensuring that justice is served to him and all parties involved in the deterioration of the CBD movement.
The Lesson Learned
Unfortunately, the reports were posted months ago and the damage has already been done. Our next step, as an industry moving progressively forward, is to take this as a lesson and a reminder that this space is not one for mudslinging. In order to succeed and prove to the rest of the world that cannabis has medicinal benefits that can heal many, we must unite and empower each other from the inside out. This is a movement and it all lies on us as a positive collective.