We know dispensaries are frequently looking for compliant ways to advertise so we’re always on the lookout for different approaches. And we were recently surprised at a new addition to the dispensary advertising field: machine learning.
Foottraffik, one of the industry’s leading dispensary ecommerce growth agencies, is combining the reach of Google with the intelligence and efficiency of machine learning.
Now, Google Ads are underused by dispensaries. Despite being the most commonly used form of pay-per-click advertising, dispensaries still think they can’t leverage this platform to get the word out.
Thankfully, Foottraffik has shown that, yes, dispensaries can advertise via Google Ads.
The team has been running ads for over four years. And now, they’ve added machine learning to their Google Ads management service to make their high-ROI offering even better.
Dispensary Advertising with Google Ads Machine Learning
According to the company, Foottraffik’s new AI software connects real-time trends to client Google Ads campaigns, effectively supercharging performance and increasing revenue by up to 25%.
By using a combination of real-time weather data, social media signals, and historical data from previous ads, their new Google Ads machine learning technology is able to create new models on which to base their copy and bid strategies. Because this modeling produces dynamic strategies that respond to shifts in demand and trends, they generally yield greater returns.
Founder and CEO Guillermo Bravo adds that “As dispensary advertising is limited, it’s great that we can offer a highly effective and reliable channel for dispensaries to reach their local customers. The software will give dispensaries a competitive advantage in their local market by maximizing their advertising spend and increasing conversions and revenue. Foottraffik has never had a Google Ads campaign shut down in over four years, and we are happy to announce even more functionality when it comes to launching Google Ads campaigns for dispensaries and delivery services.”
Better Ads, Faster?
Yes, that’s the gist of it. With their new Google Ads machine learning technology, the Foottraffik team can now create even better ads for their clients at a faster clip. Thanks to their analysis of historical transaction data, these ads will be more effective than they were before—which is really saying something.
The idea behind these ads is that when they’re created as part of a larger dispensary advertising strategy, they’ll help their clients capture a larger part of their markets.
How to Get Started with Dispensary Advertising & Google Ads Machine Learning
According to Foottraffik, the team has already begun rolling out this service to their existing MSO clients and will also be moving other qualified clients to this new tech.
Because this platform relies on the use of historical data, it is necessary to sign up for and run Google Ads with Foottraffik for a couple of months before your dispensary will be able to take full advantage of the machine learning software.