Cultivate Your Brain: Our Books of the Month

Cashinbis’ Featured Entrepreneurs Share Their Favorite Reads

A common interview question we ask our featured entrepreneurs is “What are you reading?” By posing this question, our goal is to provide our readers with yet another tool by which they can grow, both personally and professionally. Once a month we’ll be releasing our top picks, as recommended by our featured entrepreneurs. These books may or may not have something to do with the cannabis industry, but one thing is for sure, they helped these entrepreneurs get to where they are today! We hope you get a chance to pick up one of these books, because:

“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” Confucius

The following books have been recommended by professionals who are having success in the cannabis industry:

The Emperor Wears No Clothes

by Jack Herer

I read his book ‘Emperor Wears No Clothes’; that set me off on the right path. Up until then I’d just been a comedian talking about pot. I really didn’t know the history until I met Jack and we became pretty good friends. The cool part of Jack’s book is that it is still very now, very today. It still carries the same message it did when it came out. – Tommy Chong

Read By Tommy Chong – Cannabis Legend


The Art of Explanation

By Lee LeFever

“A great product or service doesn’t sell itself. Many entrepreneurs struggle to explain their products and services to customers and investors. If you’ve got something you need to explain, you couldn’t do better than Lee LeFever’s new book, The Art of Explanation. Lee pioneered simple video explanations on the web, and finally he shares his secrets in this fantastic how-to book.” – Dave Gray, Founder of Xplane and author of ‘The Connected Company’

Read by Brett Roper – Medicine Man Technologies


The Four Hour Workweek

By Tim Ferris

“The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work?  A world of infinite options awaits those who would read this book and be inspired by it!” – Michael E. Gerber, Founder & Chairman of E-Myth Worldwide and the World’s #1 Small Business Guru

Read by Corey Hunt – Illegally Healed

The $100 Startup

By Chris Guillebeau

“My friend gave it to me as a birthday gift and it really opened my eyes to how many ways you can create a business doing something you love. I had been struggling with being motivated working on what seemed like everything alone and this book was a breath of fresh air for the ups and downs that come with running a start-up.” – Brian Brunelle

Recommended by Brian Brunelle – Budfolio


Memos From the Chairman

By Alan C GreenBerg

One of my all-time favorite books is Memos From The Chairman. It’s a Warren Buffett book and it takes you through his thought process and gets into why he makes an investment and what he thinks makes a strong management team.  If you know anything about Warren, he truly does invest in the management team, so it’s great to see and understand what he looks for from that executive level of management. That’s always been a great book for me to reference. – Trent Woloveck

Recommended by Trent Woloveck – American Cannabis Company

What book do you think every entrepreneur should read? Why? Join the conversation and comment below! Maybe we’ll throw your book in next month!

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