Between Christmas movie reruns, TV viewers might see a commercial for this new stocking stuffer: a cannabis product sampler pack.
Christmas-themed commercials for CBD oil and cannabis-based wellness supplements are now running on over 40 network channels, in 24 countries.
Major networks airing the commercials for Palmetto Harmony products from Dec. 18 through Jan. 14 include Fox News, Fox Business, Bloomberg, MSNBC, CNBC, Headline News CNN, Weather Channel, HGTV, Hallmark, DIY, Food Network, Travel Channel and more.
It’s the first time Time Warner Cable has approved cannabis product ads to appear on its channels.
“This holiday season, fill your loved ones’ stockings with our sample pack of all natural, organically grown wellness products,” the ad’s voiceover says. While the ad doesn’t mention cannabis specifically, it depicts Palmetto Harmony’s line of hemp and cannabinoid vape oils and topical creams.
In November, South Carolina-based Palmetto Harmony pushed cannabis advertising forward by running the first commercial for cannabis-based products to appear on nationally syndicated networks. The commercial aired on 12 national networks including CBS, ABC, NBC, Oxygen, Lifetime Movies, and BBC-America.
Palmetto Harmony offers a range of CBD oil and cannabis-based products, which the commercial promotes as wellness products. The original commercial, which aired in 71 different cities, contains no specific mention of CBD oil or cannabis.
Janel Ralph, CEO of Palmetto Harmony, said the response to the original commercial was “crazy, with a lot of positive feedback.”
As competition heats up with legalization, U.S. cannabis businesses must determine how to stand out while advertising is still legally restricted in TV, radio, print, email marketing, and direct mailers.
“We had to be very careful in how we presented the products,” Ralph said. “Just like with the rules for pharmaceutical ads, there were certain things we couldn’t say and we had to be conservative.”