@Cashinbis host Tim Strombel talks with Alexa Divett, Co-Founder/Marketing Director of Maya Media Collective and author of the Marijuana Millions EBook Series, which WeedBlog recently called the best cannabis branding book to date. In addition to being a longtime cannabis advocate, Alexa has her finger on the pulse of marketing and branding within the cannabis industry. In this show, Alexa shares the strategy of cannabis branding and marketing. What should a cannabis entrepreneur expect and budget for when it comes to taking a business idea from inception to market? Once you launch your business, how much should you continue to budget for marketing and advertising? Why is content marketing the best form of marketing a business can employ? Alexa shares the answers to all of these questions and more!