Starting in November of 2015, we asked the cannabis community to nominate and vote for their favorite individuals, products, and organizations in the field for the inaugural Laurel Awards.
We weren’t sure what to expect, but we quickly took stock of the major players in the industry as more than 1,100 initial nominations and well over 7,500 official votes were submitted. The top winner by people’s choice in each of the ten categories will hold the honor for one year.
Winner of the Laurel for Best Creative / Media Agency
When starting a cannabis business, hiring a marketing or creative agency is one of the most expensive and important decisions an entrepreneur can ever make.
Headquartered in Denver, Colorado, CannaBrand is one of the original cannabis marketing and branding agencies. The company was founded by Olivia Mannix and Jennifer DeFalco, and specializes in brand strategy, advertising, design, public relations, and analytics.
The team comes with over 30 years of combined work experience in the cannabis space – a perfect example of skilled professionals who also have close personal histories with the plant. It’s obvious that the team is passionate about what they do, simply from browsing through the company’s website, which features blog posts with general marketing insight for cannabis entrepreneurs as well as client work examples.
Getting proper attention in the mainstream media can be difficult and competitive for cannabis businesses. With placements this year in popular mainstream publications such as The New York Times, NPR, The Denver Post and Bloomberg BusinessWeek, this agency is setting a positive example for the cannabis space and doing it with style and panache that the business world expects of a world-class marketing firm.
For more information, visit Cannabrand.co.